For the longest time the so-called Cinderella sports codes had been receiving the shorter end of the stick as far as media coverage is concerned. In the past, the argument used by newspapers to shut out the "minor" sports such as table tennis, volleyball, karate and judo, just to mention a few example, was that the space in the sports section was limited. The editors would also claim that the heavyweights which enjoy commercial backing, such as football, rugby and cricket for example, carried too much punch power for flyweight codes. The sports editors were bluffing of course. Firstly, many of them simply did not have interest or understood the "smaller" sports, so they despised them. Secondly, the editors hobnobbed with the bossed of the big sports for opportunities of international travel and other favours, so they did their damnedest to cover those sports in the name of "that's what the readers" want. Today, newspapers have active online platforms
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